Kevin Harrington is widely considered the person who invented the now universal infomercial. He also founded the As Seen on TV empire, with over $5 billion in product sales, and was one of the first people ABC approached to perform as one of their judges on the wildly successful and Emmy Award winning, Shark Tank.
Kevin has proven his place as one of the most successful entrepreneurs who ever lived and worked in the industry. His colleagues have included names from the list of the most acclaimed celebrities in the world. He has been responsible for launching some of the most successful TV Media Campaign in the business.
Kevin Harrington likes to shine his spotlight on unique products and services. Utilizing our wealth of resources on current trends, trade shows, conferences, articles, and press releases our research department searches for products that are aligned with Kevin’s philosophy and criteria. We then arrange to have a conversation to learn more and determine if the companies we are speaking with are an appropriate fit.
We purchase airtime through nationally recognized media buyers who secure our commercial spots weeks in advance. We secure commercial spots from the cable providers, networks and/or other media sellers in many of the top markets around the country. We have no direct affiliation with the networks on which we air.
No, the scheduling fee is the only financial responsibility for the omni-channel production by the participant.
A copy of the assets will be sent for your review and approval upon completion of editing. Once we receive your signed final edit approval form, you will own the complete licensing rights to repurpose and/or rebroadcast to leverage your exposure.
The Producer assigned to your campaign as well as a Production Coordinator will assist you with the following items:
All participants also receive a 45-minute brand strategy call with Korie Minkus Trevino.
Korie Minkus Trevino, CEO/Founder of Rock Your Product.
Korie Minkus Trevino, is an International Speaker and a world leading authority in physical product-based business. As a Fortune 500 thought-action executive, who launched hundreds of consumer goods and worked with brands generating billions of dollars in retail revenues, Korie is a sought-after strategic brand consultant and consumer psychology expert, for companies globally. Korie’s strategic partnerships have spanned the top 10 worldwide retailers, including Wal-Mart Stores, Costco Wholesale Corp., Kroger Company, Walgreens Boots Alliance, and Amazon, among hundreds of others. With impact and conscious leadership at the forefront of her mission, Korie has conducted international business delivery in 27 countries and 4 continents, including Asia, Europe, North America, and Australia.
Videos can:
Your scheduling fee includes the costs of producing and airing a celebrity hosted TV spot. Partnering with Kevin Harrington and our studio affords a unique opportunity for an accurate and informative message about your product or service to be presented on targeted networks, in targeted markets, at popular viewing times without needing to have Madison Avenue sized budgets. In order to properly analyze the return on investment and value equation this opportunity affords, it is important to factor-in what would be the costs of all of the pre-production, creative development, travel, camera-work, on-air talent, editing, and post-production involved in producing high broadcast quality television spot, along with the involvement of a celebrity spokesperson like Kevin Harrington. DRTV/BRTV production costs ranging from $50,000 or more are not uncommon in the industry. For this reason alone, our opportunity amounts to a tremendous value equation even before the spot begins broadcasting because you can immediately begin to re-utilize the spot as your own video marketing tool.
Your scheduling fee also includes the airtime scheduling, trafficking and agency placement costs of inserting your spot on targeted networks, and in targeted markets, as a test. TV Media Campaign begins with a media test. A test includes developing a persuasive creative, visual demonstration and the price or discount of the product/service being featured during this special limited offer. It’s important to have a compelling offer in the call-to-action to incentivize the impulse buyer to act now. We recommend a test using a modest degree of scheduling frequency to determine the impact of the message. Feedback from a media test allows for any necessary adjustment, prior to purchasing additional media time to increase message frequency. All broadcasts occur on networks and in markets that you indicate are of interest, by completing our market and network checklists provided. Our media experts can help guide you in those determinations.
Beyond the ownership of the TV spot, you can leverage by streaming online, rebroadcasting at trade shows and events, on social media, with bloggers and influencers, and international distribution through our studio’s foreign language and sub-titling capabilities. Moreover, we have the ability to leverage your investment for Spanish language viewers on a global scale. These types of strategic marketing strategies can potentially result in thousands of more viewers. Remember, Kevin Harrington is recognized globally and is the pioneer of As Seen On TV and participants in our TV Media Campaign are afforded the opportunity to utilize the As Seen On TV logo and Kevin Harrington’s image on their website, marketing and branding strategies, as well as the logo feature on product packaging. Consumers may not be familiar with your product or service but they have seen the As Seen On TV logo branding on many of their favorite products now for decades.
Aside from the television exposure, we integrate a comprehensive marketing campaign utilizing press releases/press wires, social media platforms, relevant blogs and promotions on our AsSeenOnTV.Pro website. For example, our press releases can generate 500+ impressions combined with 1,000+ Social Media Impressions and 1,000+ YouTube Impressions. While we anticipate continued growth of the numbers, it is difficult to accurately measure the entirety of all projected impressions that can be obtained, especially if you continue to repurpose and rebroadcast the spot for additional exposure. The integrated strategies we have implemented throughout the various social media platforms (Instagram, Facebook, LinkedIn, Twitter, etc…) suggest conservative and consistent growth; furthermore, the participant of our TV campaign is encouraged to collaborate with our social media team in order to maximize the potential of these campaigns.
Once we agree to work together, we require all participants to complete both the market and network checklists below to best target your demographic. We will disperse your spot amongst many of the chosen networks and markets you indicate.
Airing on the appropriate network and in the appropriate markets increases viewership of the TV campaign. Our media experts can assist you in these determinations utilizing our resources as well.
Over-the-Top (OTT) video commercials are streamed via an app or website and are accessed without needing to purchase a traditional cable or satellite TV subscription. OTT video commercials are seen live or On-Demand with or without a paid digital subscription and on any device.
Connected TV’s are TV sets that are connected to the internet. Examples of ways to connect a TV to the internet:
Smart TV’s: |
 |
||
Streaming Devices: |
 |
||
Gaming Consoles: |
 |
||
BluRay Players: |
 |
More OTT/CTV services…Beelink, Bqeel, Dooh TV, Hisense, Logitech, MBX, Mecool, Microsoft, Minix, Mozilla, MStar, MXQ, Nexbox, Nintendo, Nvidia, Opera, Sanyo, Tronsmart, Vizio, Xiaomi, & Xlintek.
Smart TV usage, cord-cutters (canceled pay-TV) and cord-nevers (never had pay-TV) are widespread across age groups, so by only buying pay-TV you’re missing a large portion of the population. Of course, OTT and Connected TV viewers are common among the highly coveted digital media saavy Adults 18-34 age group, as well. Connected TV viewing grew by 65 percent last year, according to a study from Pivotal Research. And for some prime-time television programming, between 30 and 40 percent of the total views are now coming from connected TVs. Advertisers across all product categories are eager to get into OTT/CTV, because it promises the quality and engagement of television with the proven enhanced targeting of digital.
CLICK TO ENLARGE IMAGE
CLICK TO ENLARGE IMAGE
The production timeline is an approximate schedule from the initial communication stages up to the airing of the TV spot. Please keep in mind shoot dates and airings may vary based on participant’s individual needs and requirements.
Production is time sensitive by nature and it is crucial that we determine which products or services will be featured based on seasonality. Once determined, the project will move into pre-production and storyboarding/script creatives. At this point, both organizations can mutually determine the most conducive time frames for filming and airing of the produced spots.
Our Creative Department will contact the participant to request the following materials: completed Product/Service Information Form, product literature, press kits, media lists, and 8×10 four-color ad transparencies and logos.
Approximately 3 weeks after receiving the completed Product Information Form and materials, our scriptwriters will develop a creative that will be sent to you for your review, provide collaborative input and final approval. This will consist of product information (the Sell), bullet points/CGIs (the Offer), the warranty and a Call-to-Action (website URL). We work with each company to highlight your product/services benefits and features.
Production takes place at our studios and/or on-location sites. To maintain a tight production schedule, location and dates are finalized and determined approximately one month after approval of the creative.
Post-production includes, but is not limited to, primary graphics, and other forms of editing. Upon completion of editing, participant will be sent a hyperlink to view and approve the spots before going to air.
The spot airs on available networks chosen by the participant and is distributed to audiences throughout the United States.
There are many great products out there. Finding the right product that will be successful is the challenge. In the course of his career Kevin Harrington has evaluated thousands of early-stage consumer products, and in his experience as an equity investor, he has seen countless consumer successes. Before getting involved, he needs to understand from first-hand users what they like about the product and what void it fills. He also looks to understand the growth and growth potential of the company. Ultimately, he needs to obtain as much information as possible about the business, the industry, the management team and the product itself.
By partnering with us, you’re allowing Kevin Harrington and our team to evaluate and find the next great product.
These are the basic guidelines for participation.
Production Company
PRODUCTION COMPANY will provide a complete licensed and insured production and scriptwriting team for completion of the PARTICIPANT TV spots. PRODUCTION COMPANY hereby grants PARTICIPANT complete licensing rights and copies of the TV spots for any legal and marketing/promotional purposes as well as rebroadcasting.
PRODUCTION COMPANY guarantees the commercial spots will air in targeted DMA markets. PARTICIPANT selects cable networks and markets as specified on the network and city distribution checklists provided by the PRODUCTION COMPANY. (See Broadcast Distribution for network and DMA market information).
Participant
PARTICIPANT will complete a Product/Service Information Form (PIF/SIF) provided by the PRODUCTION COMPANY. PARTICIPANT acknowledges that the PRODUCTION COMPANY will immediately assign studio personnel to begin work on certain aspects of the PARTICIPANT’S TV campaign.
PARTICIPANT agrees to review and approve final scripts. PARTICIPANT agrees to approve final edited TV commercial spots prior to network airings.
Once both parties authorize this agreement, Participant commits to participate in the campaign described above and does further agree to provide the completed product/service information form in a timely manner. All aspects of the agreement will be completed within six months or sooner of agreement execution assuming Participant does not withhold reasonable approvals. The parties agree that Florida law applies and the jurisdiction for any action regarding this agreement shall lie in the courts of Broward County, Florida. This agreement contains the full and complete understandings between the parties whether written or oral, pertaining thereto, and cannot be modified except by a written instrument signed by each party hereto.
![](/wp-content/uploads/2020/03/Wired-ASONTV-CBD-Pop-Up-copy.png")
